Posts about Reports & whitepapers

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  1.    Major brands wary of using AI influencers
    AIInfluencersInfluencersAI

    Major brands wary of using AI influencers
    Open to WFA members only

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

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  2.    What’s holding back brilliant ideas?

    What’s holding back brilliant ideas?
    Open to WFA members only

    The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…

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  3.    The rise of insights partnerships

    The rise of insights partnerships
    Open to WFA members only

    Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…

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  4.    Internationalising Media Agency Contracts
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformation

    Internationalising Media Agency Contracts
    Open to WFA members only

    WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…

    Read more about "Internationalising Media Agency Contracts"
  5.    WFA research reveals new trends showing how brands are responding to changes in content production
    Marketing procurement

    WFA research reveals new trends showing how brands are responding to changes in content production
    Open to WFA members only

    Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…

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  6.    Evaluating Better Ideas
    Agency management

    Evaluating Better Ideas

    The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…

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  7.    WFA research identifies drivers of successful marketing organisations

    WFA research identifies drivers of successful marketing organisations

    New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…

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  8.    The AI-fluent CMOs: Transformative Force in Today’s Business

    The AI-fluent CMOs: Transformative Force in Today’s Business

    Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic…

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  9.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

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  10.    Children and teens online safety overview
    Digital policyMarketing to children

    Children and teens online safety overview

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…

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  11.    Three-quarters of brands want to change their agency remuneration model
    AIAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  12.    Skills underpin the power of procurement
    Marketing procurement

    Skills underpin the power of procurement
    Open to WFA members only

    Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

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