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AIInfluencersInfluencersAI
Major brands wary of using AI influencers
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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What’s holding back brilliant ideas?
The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
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The rise of insights partnerships
Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformation
Internationalising Media Agency Contracts
WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
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Marketing procurement
WFA research reveals new trends showing how brands are responding to changes in content production
Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…
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Agency management
Evaluating Better Ideas
The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
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WFA research identifies drivers of successful marketing organisations
New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…
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The AI-fluent CMOs: Transformative Force in Today’s Business
Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic…
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Marketing procurement
Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
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Digital policyMarketing to children
Children and teens online safety overview
An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…
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AIAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Marketing procurement
Skills underpin the power of procurement
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…